Fractional GTM + Growth Operator

For AI SaaS Founders

I help AI SaaS founders turn MVPs into clear positioning, repeatable pipeline, and strong activation loops in 30–90 days.

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Who I Work With

AI & B2B SaaS Startups

Startups with MVP live but inconsistent traction or unclear market fit.

Founder-Led Sales Teams

Founders handling sales who need repeatable GTM systems to scale.

Pre-Scale Startups

Startups struggling with ICP clarity, positioning, or low conversion rates.

Lean Teams

Teams preparing for scale without the overhead of hiring full-time leadership.

What I Build

🏗️

Product & Market Foundation

Positioning & Strategy

  • ICP definition and segmentation
  • Product positioning and narrative
  • Value proposition refinement
  • Market and competitor intelligence
🚀

Growth & PLG Systems

Activation & Retention

  • Onboarding and activation funnel optimization
  • Product-led growth loops
  • Feature adoption and retention improvements
  • Data-informed product maturity roadmap
⚙️

GTM & Revenue Engine

Sales & Execution

  • GTM strategy and execution plan
  • Sales funnel architecture
  • Playbooks and SOP creation
  • Sales enablement and pipeline automation
📣

Marketing Engine

Demand Gen & Content

  • Content strategy and execution roadmap
  • Demand generation funnel design
  • Founder-led content playbooks
  • Marketing automation using AI workflows
🤝

Customer Experience

Success & Retention

  • Feedback loop infrastructure
  • Customer success workflows
  • Knowledge base and learning hub setup
  • Support SLA and experience design

Selected Experience & Outcomes

AI Commerce Automation SaaS platform

Product & GTM
  • Led GTM and PLG execution from MVP to achieve marketfit
  • GTM acquiring 60+ customers across 6 countries in 3 QTRs
  • Pitch and strategy contributing to join top-tier accelerator program

Enterprise SaaS launch

Scale & Operations
  • Built GTM strategy, team and owned P&L
  • Achived 10% marketshare in competitive landscape within 5QTRs
  • 80%+ retention driven by PLG and churn reduction.

SME GTM & Scale

SME Growth
  • Led 0→1 GTM scaling for a virtual staffing startup across MEA markets
  • Launched a hotel-tech vertical for a luxury home IoT platform
  • Designed sales infrastructure for coaching firms and marketing agencies

How I Work

  • Operator-first mindset
  • Metrics-driven decisions
  • Founder-aligned execution
  • Lean, AI-enabled workflows

Engagement Models

Growth Sprint

4–6 Weeks

Best for: Early traction and validation phase

Deliverables:

  • ICP and positioning framework
  • GTM roadmap
  • Funnel architecture
  • Quick-win growth experiments

Cadence:

  • Weekly strategy calls
  • Async execution support
  • Documentation handover

Fractional Operator

Monthly Retainer

Best for: Execution and scale phase

Deliverables:

  • GTM execution ownership
  • PLG improvements
  • Sales enablement systems
  • Marketing and growth automation

Cadence:

  • Weekly leadership sync
  • Slack/async collaboration
  • Monthly performance review

Quarterly Growth

90 Days

Best for: End-to-end growth foundation build

Deliverables:

  • Full GTM system
  • Product activation framework
  • Revenue funnel buildout
  • Customer experience infrastructure

Cadence:

  • Weekly execution reviews
  • Monthly strategy reset
  • Board-style reporting